As Head of Communications here at Sprint, my days are filled with building expert edu-marketing campaigns, dishing out subject line advice like hotcakes, and crafting the perfect social media statuses for selling-to-school success on the go.

But, in my own school days, I didn’t proclaim my love of English and ask about jobs where I could correct grammar for a living. I did love English, but my favourite academic subject was maths, and I spent three years as a software engineer before mingling on over to Sprint.

But I don’t consider my techy days to be a mistake at all. You need a ton of creativity when crafting customer journeys, marketing materials, and conversion funnels. But to really boost your conversion rates and get as many teachers as possible flowing through your conversion funnel faster than white-water rapids, you need a whole lot of maths, science, and formulas for instant success.

Take this example…

There are well over a million words in the English language, a number growing on a daily basis thanks to linguists, scientists, and the hip-and-trendy youth of today (can anyone tell me what a TikTok is?!).

Statistically, then, if an average email has 75 words, and I’ve written over a thousand edu-marketing emails, I should have been through around 10% of the dictionary by now. But I haven’t, and it’s not a fail – far from it.

How you can boost landing page visits with just 50 words

While each and every strategy and individual email will look completely bespoke, they’re all powered by proven blueprints - and a selected bank of words that teachers find totally irresistible.

These words aren’t specialist jargon or part of a secret language reserved only for edu-marketing masterminds. They’re simple and digestible – yet emotive and powerful enough to convince teachers your next action is worthy of their time and effort, propelling them into the next stage of your conversion funnel and capturing their data and interests.

They’re so powerful, that I’m confident you only need 50 of them in order to hit instant selling-to-school success. Scatter just a few of these keywords in high-traffic areas of your email (think the subject line, headers, and CTA text), and combined with a breath-taking design and success-boosting sending techniques, you’ll have a flock of leads propelling through your conversion funnel.

And here they are… the 50 must-have conversion-boosting words to keep in your toolkit.

1. Achieve more in less time by…
2. All-inclusive access to our…
3. Amplify your teaching with…
4. Boost your curriculum with…
5. Budget-friendly resource packs that…
6. Bullet-proof revision tips for…
7. Centralise your facility management with…
8. Claim a limited-time…
9. Connect your students to…
10. Control your classroom with…
11. Develop your ideal…
12. Discover how other schools are…
13. Download your free…
14. Drive better behaviour with…
15. Effortless strategies to…
16. Enhance your curriculum with…
17. Exclusive access to our…
18. Experience revolutionary tools that…
19. Fire up your lessons plans with…
20. Generate more income with…
21. Hand-selected support for…
22. Ignite their love for…
23. Implement these techniques and…
24. Increase your teaching time with…
25. Instantly improve behaviour with…
26. Launch your lessons with…
27. Limited-time discount on…
28. Master these five techniques and…
29. Maximise your budget with…
30. Perfect your curriculum with…
31. Protect your school with…
32. Ready-to-go resources chosen for…
33. Reduce your marketing time by…
34. Reserve your seat at…
35. Revamp your playground with…
36. Revolutionise your teaching methods with…
37. Schedule a site survey to…
38. Science-backed techniques that…
39. Simplify your marking by…
40. Skyrocket exam results using…
41. Slam shut your attainment gap…
42. Stimulate their love of…
43. Streamline your school admin with…
44. Support better attainment with…
45. Transform your classroom with…
46. Turbo-charge your curriculum with…
47. Ultimate resource pack for…
48. Unlimited access to our online…
49. Upgrade your classroom with…
50. World-first classroom tool that…

So there you have it. If I told my old English teachers that you only ever need 50 words in your back pocket, they’d probably hold their head in their hands and wonder where I went wrong. My maths teachers, on the other hand, would probably be thrilled to know I was using stats and formulas on a daily basis to propel incredible teacher funnels.

But if you’d rather leave your school days behind and leave the maths to us, let us calculate your perfect strategy. Sit back, and watch your automated leads come rolling in!

Tags
How to Sell to Schools How to Sell to Teachers Landing Pages Marketing Marketing Strategy Marketing to Education Marketing to Schools Marketing to Teachers Schools Marketing Selling to Schools Selling to Teachers

Similar Articles

State of Selling to Schools 2022 (Part 3)

Explore insights into schools’ problems and their priorities for the year ahead.

Read Post

The Top 3 EdTech Needs in Schools (and How You Can Transform Teachers' Lives)

Revealed: What teachers think are the main benefits of EdTech and how you can engage with their key needs.

Read Post