A Brand New Infographic from Sprint’s Very Own Mary Berry!
A Brand New Infographic from Sprint’s Very Own Mary Berry!
As Head of Design at Sprint, there is little mention of baking cakes in my official job description. However as...
As Head of Design at Sprint, there is little mention of baking cakes in my official job description. However as...
As Head of Design at Sprint, there is little mention of baking cakes in my official job description. However as an avid baker, it’s generally expected that I will bring in some tasty treats for the rest of the gang at least once a month!
Unsurprisingly, I’ve been glued to The Great British Bake-Off these past few weeks. Perhaps more surprising though, is that I’ve started to realise there are some massive parallels between baking the perfect cake and designing the perfect email marketing strategy.
Much like baking, designing an email marketing strategy is not just about using the right ingredients, but more importantly, about using them in the right proportions. You’ve got to be tidy, methodical, work in stages, and stay focused on the outcome at all times.
I started to think that The Bake-Off would make a fantastic marketing to schools infographic, et voila; The Great Marketing to Schools Bake Off was born...
The Infographic compares the results of two technology companies’ email marketing strategies to teachers. Both were promoting the same product via a series of 3 email campaigns, yet each went about it in a very different way.
Not surprisingly, the company that exhibited the qualities associated with a top-notch baker saw their strategy rise to the surface like a textbook sponge cake, while the other company’s strategy sank faster than a soggy bottomed tart!
Bon appétit!
Tags
Marketing to Schools
Emailing Teachers
Marketing Strategy
Selling to Teachers
How to Sell to Schools
Similar Articles
Campus Marketplace: VIP Access to Our Edu-Marketing Experts
Introducing Marketplace. Giving Campus users one-click access to the UK's foremost education marketing content specialists.
VIDEO: Selling to Schools Insights - Chapter 2 - Communicating with Schools
We analyse chapter 2 of The State of Selling to Schools 2023, discover how emails compare to social media and postal marketing, how often each is viewed and what leads to the most positive teacher responses.
Expert marketing to K-12 support and solutions
Expert marketing to K-12 solutions
Email Principals, Teachers, and District Staff Inboxes
Email teachers and staff inboxes
Sell More to US and Global Schools and Districts
Sell more to schools and districts
