Broadly speaking, there are two kinds of marketing email.

Email 1 is typically written far in advance and sent out periodically whenever business needs pepping up.

Email 2 exists in the here and now and could only have been written in the present day.

If you want your marketing to schools to successfully engage your audience then you cannot afford to be sending email 1. Teachers can spot these a mile off and will deal with them mercilessly.

In order to sell to schools you need to be sending email 2, and to be able to send these emails you have to be paying close attention to what’s happening in the world around you – both in your industry and in the lives of the teachers that you’re emailing.

To truly capture teachers’ attention you have to be agile with your marketing and ensure you’re sprinkling every email with topical references. This will serve to dispel any notion that yours are simply arbitrary marketing emails that could have been sent out at any time.

[feather_share skin="wheel" size="24"]

Tags
Marketing to Schools Selling to Teachers UK Schools Marketing

Similar Articles

What Teachers Want from Education Businesses (UK Staff Survey Results)

In this blog, John shares some eye-popping, chin-stroking, and head-scratching results from our recent UK Teacher survey.

Read Post

How your edu-marketing can support school staff wellbeing

Gain an insight into staff wellbeing to help you shape your marketing strategy into one that will help solve their problems and make you sales in the process.

Read Post