Over the next 10 days, starting today, we'll be posting the results of our recent Sellers to Schools Inbound Marketing Survey, which will enable you to benchmark yourself against your competition and highlight where you are falling short in your current marketing.

If you want to remind yourself why this is absolutely essential (and why i believe the current marketing to schools playbook is broken) then please read my previous post.

Q1. Do you currently implement Inbound marketing into your strategy?

MIND-BLOWING STAT: 60% of sellers to schools do not currently implement Inbound into their marketing strategies.

These results tell me that a large portion of sellers to schools are falling behind the pack. If you are in the 60% who don’t implement Inbound, or know what it is, then thankfully you are reading this blog, which might just be the catalyst for you to embrace Inbound, and pull away from the competition.

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