Today is the final part of our look at the 12 shocking secrets of marketing to schools in 2014. When we began this journey 2014 was just a fresh faced young buck with its whole life ahead of it, and now it’s already growing stubble and getting sulky with its parents!

As Head of Design at Sprint I know the value of today’s shock only too well; it’s so much easier to come up with a great design when you’ve got some really engaging, punchy copy to work with.

Shocking Secret #12: Content is King

In 2013 we championed the rise of inbound marketing to schools and this method will only become more important during 2014. The key to this is well-written, personable and relevant copy.

By offering teachers quality content that helps them to meet their challenges, identify better solutions, and make their life easier, you will be onto a winner.

At Sprint we’ve nurtured our copy writing skills to teachers carefully over the past 7 years of selling to schools, and it’s fair to say that if one of our creative team writes and designs your marketing, your results will improve.

So, if you’re looking to revitalise your marketing in 2014 then get in touch; we’re always happy to give you some friendly advice and perhaps an inspirational pep talk to get you focused and motivated for the year ahead!

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