Marketing to K-12 Blog

A blog for education businesses ready to sell more to schools.

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Education Data

Maintaining The World's Most Accurate Education Database

Learn about the monumental task of maintain the world’s most accurate edu-database as teachers hop from role to role.
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Marketing to Schools

How This Seller to Schools Generated 45% More Leads In 6 Months

Read our review of this client's education strategy, and discover how they generated over 1,000 new leads in six months with an education lead magnet.
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Inbound Marketing | Marketing to Schools

How to Create a Lead Magnet That Teachers Can't Resist

Become a lead-magnet legend and sell more to schools with our free 11-step guide to creating value assets that teachers can't resist.
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Emailing Teachers

The Top 50 Words to Drive Clicks to Your Landing Pages

Sprinkle some of these words in your next email campaign, and you're guaranteed to drive more clicks than ever to your conversion funnel landing page.
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Marketing to Schools

The 3 types of education business, which one are you?

Each education business has unique characteristics, strengths, and weaknesses. Here are a few common species that visit our agency and how we help them.
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Campus

Boost Your Edu-Sales With the New Campus Deals Module

Major news… we've hit the launch button on our newest, most trailblazing Campus tool to date that makes selling to schools easier than ever!
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Marketing to Schools

How We Connected One UK Firm with 400K US Educators

This is the story of how we connected one UK business with hundreds of thousands of STEM staff in the K-12 education system.
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Marketing to Schools

3 Lessons to Diversify Your Edu-Business In Lockdown

Lockdown taught us a lot about adapting, diversifying, and operating an education business to meet market challenges rapidly.
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Emailing Teachers | Marketing to Schools

How 3 Education Businesses are Reacting to School Closures

Discover three real-world education marketing methods from our clients to successfully sell to teachers during school closures.
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Emailing Teachers | Marketing to Schools

Why Email Marketing is More Important Than Ever

With teachers checking their inboxes twice as often during school closures, your education marketing emails are more vital than ever.
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Marketing to Schools

What to do with your digital marketing during a downturn

We've hit an economic pothole, but don't slam the brakes on your marketing to schools. Here's what to do to navigate the rough patch successfully.
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Emailing Teachers

How to Write Crisis Communications During COVID-19

Communicating with stakeholders during a crisis is vital to business continuity. Here's what you need to be thinking about when writing to your education audience.
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