Marketing to K-12 Blog

A blog for education businesses ready to sell more to schools.

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Emailing Teachers

A Beginner’s Guide to Blacklisting

Master inbox delivery and avoid getting your edu-marketing emails blocked with these eight questions and answers all about blacklisting.
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Marketing to Schools

5 things Peggy can teach you about your edu-marketing techniques

Our office scamp, Peggy, takes you through five key things you can do to boost your edu-marketing efforts.
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Campus

Campus: 3 more features for the Drag ‘n’ Drop email builder!

After our recent upgrade to Campus’s Drag ‘n’ Drop builder, we’ve introduced three more awesome features and tools to design incredible edu-marketing emails!
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Marketing to Schools

How John's trade show fail can help you sell more to schools

How my disastrous morning at a trade show revealed the real reason your telephone follow-ups with teachers just aren’t working
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Campus

Campus: New features for the Drag 'n' Drop builder!

Campus’s Drag ’n’ Drop builder has recently enjoyed a version upgrade and introduced new features and tools to give you all the elements you need to produce a digital masterpiece.
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Inbound Marketing

Transform teachers into leads with landing pages

Your go-to guide for harnessing the power of lead generation landing pages to transform teacher and education staff from prospects into red-hot leads in just one click.
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Marketing to Schools

11 essential edu-marketing trends for the new decade

Digital marketers estimate consumers now see between four and ten thousand ads per day. These are the trends they are observing to stay ahead of the game in 2020.
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Marketing to Schools

Create your most clickable email yet

Now's the perfect time to consider your marketing strategy for the year ahead.
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Marketing to Schools

Why you should be varying your edu-marketing approach

It can be tempting when emailing schools to stick to the same approach time and again. It may have worked well in the past, so why change?
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Marketing to Schools

How budgets impact schools' buying behaviour: inform your marketing

More than 95% of school leaders consider the budget when devising their school’s strategy.
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Marketing to Schools

CPD isn't a priority for teachers: why it matters to your marketing

Only 10.2% of teachers say training is a key priority for them in 2020.
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Marketing to Schools

How business can support teachers with unmanageable workloads in 2020

Over 80% of teachers believe workload is contributing to high levels of stress in schools.
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