How to Describe a Product in 20 Seconds! (And my attempt to do this with Campus)
Teaching teachers is not an easy skill to master. They can surprisingly be quite reluctant adopters of new ideas and con...
Marketing to K-12 Blog
A blog for education businesses ready to sell more to schools.
Wake Teachers Up! (From the Monotony of Marketing)
We’ve spoken time and time again about how teachers are among the most marketed to people on the planet. Well, not only...
How To Roll Out The Red Carpet For Every Single Prospect
Ever felt that hollow pang of panic when it suddenly dawns on you that it slipped your mind to follow up that lead f...
How to Craft The Perfect Case Study For Your Marketing to Schools
The case study is one of the most powerful weapons in your marketing to schools armoury. When executed in the right way...
How Campus Helps Me Build Stronger Relationships With Our Clients
After two years of round-the-clock development, we’ve finally launched Campus to the education sector. In fact, the firs...
The Story of One Client’s First Steps into Email Marketing
The one problem with email marketing is that it’s just so intangible.
I think one of our clients summarised this perf...
Emailing Teachers
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Marketing to Schools
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Social Media
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Education Data
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Inbound Marketing
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Campus
Don’t Play The Numbers Game
In the last 18 months we’ve completely transformed our whole marketing ethos.
Instead of expending our energy exp...
Are You Brave Enough to Bare All?
I was reading Ben’s blog, ‘Ignore Stinging Criticism at Your Peril!’ the other day when a thought struck me: How often d...
The Robert De Niro Approach to Copywriting
Robert De Niro is not only one of the greatest actors of all time, he’s also the actor that I believe embodies all t...
Episode 5: Data Visualisation
This is the last episode in my ‘Confessions of an Obsessive Compulsive Designer’ blog series (try to hold back the tears...
Our CRM Story (How a CRM took us from our Dad’s dining room to industry leaders)
When we started Sprint Education back in 2007 as two fresh-faced brothers from Tewkesbury, we knew very little about...
Episode 4: Typography is King
This is episode 4 in my 'Confessions of an Obsessive Compulsive Designer' blog series, and today I'll be looking at Typo...
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