Selling to Schools in 2014: Shocking Secret #6
I can’t believe we’ve got to shock #6 without mentioning social media once! Lots of the marketing whitepapers and infogr...
Marketing to K-12 Blog
A blog for education businesses ready to sell more to schools.
Selling to Schools in 2014: Shocking Secret #5
Number 5 in our list of marketing to schools shocks for 2014 is the real joker in the pack! Well, there had to be one; a...
Selling to Schools in 2014: Shocking Secret #4
So far Jackie, John and Sophie have all taken turns to zoom in on the world of marketing to schools and highlight some k...
Selling to Schools in 2014: Shocking Secret #3
Today I’m grabbing the controls on Sprint’s whistle-stop tour of the 12 shocking secrets of marketing to schools in 2014...
Selling to Schools in 2014: Shocking Secret #2
Last week Jackie revealed the first shocking secret of marketing to schools in 2014 and urged you to fall in love with y...
Selling to Schools in 2014: Shocking Secret #1
When it comes to sticking to New Year’s resolutions, it’s fair to say the Sprint team had a pretty mixed 2013.
Darren...
Email Marketing: It’s About the Shoes, Not the Hair!
When you first meet someone can you tell more about them by their hair or by their shoes?
You could argue that judgin...
An Email Marketing Lesson Courtesy of ‘The X Factor’
I like to think that writing the content for clients’ marketing to schools campaigns has turned me into a finely tuned e...
The Battle in the Inbox: Round 3 - Getting Responses
Today is the final part of my analysis of what happened when two premises companies used an email campaign to promot...
The Battle in the Inbox: Round 2 - Getting Engagement
Today is the second part of my analysis of what happened when two companies used an email campaign to promote the sa...
The Battle in the Inbox: Round 1 – Getting the Email Opened
Hopefully you’ve now had chance to take a good look at the infogram I posted last week, highlighting the plight of t...
The Battle in the Inbox: New Infogram
At Sprint we’re constantly analysing the results from the email marke...
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