The Peggy Mitchell Effect - 7 Steps to Short and Feisty Schools Marketing
Often the most difficult part of writing a marketing email is getting started. That’s why, when writing copy for clients...
Marketing to K-12 Blog
A blog for education businesses ready to sell more to schools.
Schools Urged to Buy in Careers Advice for Their Pupils
I remember the excitement I felt in my final year of secondary school when we were given access to a computer programme...
School and Teacher Data Changes Fast: Are You Keeping Up?
As anyone who has ever tried to farm eggs on an industrial scale will tell you; the more chickens you have the more eggs...
Email Landing Pages Part 4: Scan
I expect many of you are currently busy preparing your email content in readiness for contacting schools in the Autumn t...
VIDEO: Train up your email content
When we work on our clients' education marketing campaigns we focus on 3 key points when working on the content. If you...
Email Landing Pages Part 3: Trust
Last week we looked at how your email landing page has just 5 seconds to capture teachers' attention. Fail to make an im...
Email Landing Pages Part 2: Scent
If you're planning to email schools in the Autumn Term then I'm sure you will see an avalanche of interested teachers cl...
Email Landing Pages Part 1: Five Seconds to Impress
With schools winding down for the summer holidays and companies putting their marketing to schools on ice, I thought I s...
Overcoming Cynicism Tip #5: Be a Real Person
My final tip for overcoming cynicism in your marketing to schools is to ensure that your message looks like it’s coming...
Overcoming Cynicism Tip #4: Exist in the Here and Now
Broadly speaking, there are two kinds of marketing email.
Email 1 is typically written far in advance and sent out pe...
Overcoming Cynicism Tip #3: Size Doesn’t Always Matter!
Many companies that sell to schools are so concerned with their image that they spend the first paragraph of their marke...
Overcoming Cynicism Tip #2: Don’t Claim… Demonstrate
My second tip for sidestepping cynicism in your marketing to schools again focuses on the part of your message where you...
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