Overcoming Cynicism Tip #1: Avoid Hype-Filled Language
To successfully sell to schools today it is essential that you are able to overcome your audience’s innate cynicism in m...
Marketing to K-12 Blog
A blog for education businesses ready to sell more to schools.
The Biggest Challenge Facing Companies that Sell to Schools
Cynicism is a very modern disease. One that is steadily permeating every aspect of our lives and changing the way we vie...
Marketing to Schools: Are You Thinking Agile Enough?
Agile marketing is a phrase that’s being used a lot in marketing circles at the moment. It’s something we’ll probably co...
Marketing to UK Schools: The Pitfalls of Being Relevant
Yesterday the government unveiled the new look GCSE for schools in England, moving away from coursework and continuous a...
More Great News: School Spending Set To Dodge The Cuts Again!
We’ve all had to get used to hearing bad news about the economy in recent years. Rising inflation and slow wage growth h...
Selling to Schools: 5 Critical Questions Concluded…Question 5
We’ve reached the concluding part of our analysis of the perfect marketing to schools email. So far we’ve been looking a...
5 Crucial Questions Continued… Part 4
We’re getting to the nitty-gritty now... four fifths of the way through our careful dissection of the perfect marketing...
5 Crucial Questions Continued... Part 3
Today is Part 3 of our look at the anatomy of a perfect marketing email for companies looking to sell to schools. As bef...
5 Crucial Questions continued... Part 2
Today I'm continuing to analyse your email marketing to schools and the questions that your audience of teachers will be...
What questions do you ask when you receive a marketing email?
The next time you receive an email from somebody not in your contact list have a think about your thought processes and...
Coming In From The Cold: Outdoor Learning Makes Comeback!
Now that summer is in the air and we have finally moved into our brand spanking new office, conversation at Sprint has t...
National Children’s Book Week: It’s Not Just for Children!
I love books. No, it’s more than that: I’m obsessed with them. Once I’ve read a book it becomes part of me and takes its...
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