Everything You Need to Know About School Spending
Gain education insights from our State of Selling to Schools Report, about how schools make their purchasing decisions, when they buy, and who makes the decisions.
Marketing to K-12 Blog
A blog for education businesses ready to sell more to schools.
VIDEO: EdTech Insights for Your Marketing Campaign
Our latest video on chapter 5 of the State of Selling to Schools 2023 report - EdTech in Schools, in which we uncover what you can learn from the success of EdTech.
7 Methods to Influence Schools' Purchasing Decisions
Gain the insights you need to target the right decision-makers in schools and increase your sales.
The Top 3 EdTech Needs in Schools (and How You Can Transform Teachers' Lives)
Revealed: What teachers think are the main benefits of EdTech and how you can engage with their key needs.
VIDEO: Teachers' Views on Wellbeing in Schools
In our latest video on chapter 4 of the State of Selling to Schools 2023 report - Wellbeing in Schools, we reveal insights on how you can support the wellbeing of teachers and students.
Why Email Marketing Wears the Crown in 2023
Learn why email marketing is the number-one method of generating leads and making more sales with schools (including the must-know statistics for 2023).
VIDEO: Connecting with Schools - Selling to Schools Insights Chapter 3
Join us as we delve into chapter 3 of The State of Selling to Schools report 2023. Together we reveal what the findings show us about when to connect with teachers, why certain times are more popular and the ideal notice periods for different education business providers.
Going Global! How to Sell to Schools in the USA
Are you thinking about marketing your education business to US schools across the pond? If not, you should be.
Turn timing your education emails into an artform!
Gain exclusive insights into the timing of your education marketing emails to engage with your target audience and increase your sales potential.
VIDEO: Selling to Schools Insights - Chapter 2 - Communicating with Schools
We analyse chapter 2 of The State of Selling to Schools 2023, discover how emails compare to social media and postal marketing, how often each is viewed and what leads to the most positive teacher responses.
VIDEO: Selling to Schools Insights - Chapter 1
Analyse chapter 1 of The State of Selling to Schools 2023, exploring target audiences and their responsibilities to maximise your reach and make more sales.
Gathering education insights (8 quick tips)
Learn 8 quick tips to improving your education marketing strategies with direct school insights, and the benefits of online studies and surveys.
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