Marketing to K-12 Blog

A blog for education businesses ready to sell more to schools.

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Marketing to Schools

Why you should be varying your edu-marketing approach

It can be tempting when emailing schools to stick to the same approach time and again. It may have worked well in the past, so why change?
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Marketing to Schools

How budgets impact schools' buying behaviour: inform your marketing

More than 95% of school leaders consider the budget when devising their school’s strategy.
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Marketing to Schools

CPD isn't a priority for teachers: why it matters to your marketing

Only 10.2% of teachers say training is a key priority for them in 2020.
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Marketing to Schools

How business can support teachers with unmanageable workloads in 2020

Over 80% of teachers believe workload is contributing to high levels of stress in schools.
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Emailing Teachers | Marketing to Schools

Technology in education trends to be aware of for 2020

Technology is changing schools’ strategies - here's what businesses in the education sector need to know before marketing to schools in 2020.
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