Selling to Schools in 2014: Shocking Secret #1
When it comes to sticking to New Year’s resolutions, it’s fair to say the Sprint team had a pretty mixed 2013.
Darren...
Marketing to K-12 Blog
A blog for education businesses ready to sell more to schools.
Email Marketing: It’s About the Shoes, Not the Hair!
When you first meet someone can you tell more about them by their hair or by their shoes?
You could argue that judgin...
An Email Marketing Lesson Courtesy of ‘The X Factor’
I like to think that writing the content for clients’ marketing to schools campaigns has turned me into a finely tuned e...
The Battle in the Inbox: Round 3 - Getting Responses
Today is the final part of my analysis of what happened when two premises companies used an email campaign to promot...
The Battle in the Inbox: Round 2 - Getting Engagement
Today is the second part of my analysis of what happened when two companies used an email campaign to promote the sa...
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