Overcoming Cynicism Tip #5: Be a Real Person
My final tip for overcoming cynicism in your marketing to schools is to ensure that your message looks like it’s coming...
Marketing to K-12 Blog
A blog for education businesses ready to sell more to schools.
Overcoming Cynicism Tip #4: Exist in the Here and Now
Broadly speaking, there are two kinds of marketing email.
Email 1 is typically written far in advance and sent out pe...
Overcoming Cynicism Tip #3: Size Doesn’t Always Matter!
Many companies that sell to schools are so concerned with their image that they spend the first paragraph of their marke...
Overcoming Cynicism Tip #2: Don’t Claim… Demonstrate
My second tip for sidestepping cynicism in your marketing to schools again focuses on the part of your message where you...
Overcoming Cynicism Tip #1: Avoid Hype-Filled Language
To successfully sell to schools today it is essential that you are able to overcome your audience’s innate cynicism in m...
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